Sizzling Sunny Leone is the face of the online store IMBesharam.com. It was launched on September 1, 2012. The store sells a variety of products like lingerie, swim wear, footwear, party wear, lifestyle accessories and much more. Leone, whose line of investments include fragrances, a franchise for a box league cricket, a web-based firm and an online game among others, is also said to be keenly looking to enter categories such as shoes and apparels with her own line of products. Leone’s venture called ‘Lust’ – a perfume range, was launched in Dubai. The actor and model is said to be now gearing to launch her line of cosmetics, starting with a lip kit of sticks, liners and glosses.